Position 2: Procedure for Conducting a Product Demonstration

Procedure for Conducting a Product Demonstration:

Step-by-Step Guide:

• Preparation: Before the customer arrives at the demonstration area, ensure that the product, such as the Himalayan Salt Scrub, is ready to use and that you have a water spray handy.
• Initial Interaction: Gently encourage the customer to try the scrub. Immediately spray water on their hands after applying the scrub to avoid any discomfort that might occur if the scrub is used dry.
• During the Scrubbing: Ask, "How does this feel?" This opens up a dialogue about their immediate sensory experience.
• Addressing Customer Reactions:
  • If positive ("I like it. My hands have never felt like this before."): Respond with, "Isn’t it incredible what the right ingredients can do? We pride ourselves on products that deliver real results."
  • If negative ("I don’t like how my hands feel."): Respond with, "I understand, let’s rinse off the scrub and see if that adjusts the feeling. Sometimes the initial texture can feel unfamiliar."
• Rinsing: Inform them about the rinse station. Let them know they can wash the product off and ensure to set the water at its lowest setting to conserve water while allowing them ample time to experience the rinse.
• Post-Rinse: Ask again, "How does your skin feel now?" to get a second confirmation of their experience.
• Addressing Concerns:
  • If the customer reports a reaction, assure them by saying, "Let’s immediately cleanse with our gentle body wash to remove any residues causing discomfort. It’s designed to soothe and reset your skin."

3. Transition to Closing: After the demonstration, if the customer is satisfied and shows further interest, make a warm handoff to the closer:

• "Hi Alan, this is Jessica. She knows a great deal about the products you tried today and will help you explore further options that can benefit your skincare routine."

4. Conclusion and Continuous Improvement: Every interaction should end with the customer feeling informed and cared for. After each demonstration, take a moment to reflect on what went well and what could be improved. This continuous learning will enhance your ability to connect with customers effectively.

End of Training Section: Ensure all team members are comfortable with this process and encourage them to practice regularly. The more familiar they are with the products and comfortable in conducting demonstrations, the more confident and effective they will become in engaging customers.